Wal-Mart’s New Slogan – Save Money. Live Better.
I just read in the paper this morning that Wal-Mart is going to use a new slogan, “Save Money. Live Better.” They’re leaving “always low prices” to add a more personal touch to their advertising campaign. After more than 19 years of “always low prices”, it’s probably time for a change and Wal-Mart is well prepared to do just that.
Wal-Mart has really become a part of family life for many people. Much like McDonald’s endearing connections with families, Wal-Mart has the potential to have that same type of connection with household goods. That’s still in the shaping, BUT this new campaign slogan will certainly help form those connections.
Check out these video clips from Wal-Mart! I think the idea is “catchy” and will definitely impact the hearts of families!
Wal-Mart Save Money. Live Better.
Wal-Mart Road Trip Commercial
Wal-Mart Cars Commercial
Wouldn’t it be cool if Wal-Mart personalized commercials by locale? For example, seeing a Hawaii themed commercial would be cool, don’t you think?
Wal-Mart, walmart, save money live better, always low prices, McDonald’s
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