Hawaiian Air: On Top and Rising
Hawaiian Air’s story is amazing. Just several years ago, this company was filing Chapter 11 and today, they are leading their industry in airline performance.
A 2006 Airline Quality Rating (AQR) study ranked Hawaiian Air #1 out of a possible 18 airline carriers. The study included performance factors such as best on-time, fewest mishandled bags, denied boarding performance, and number of consumer complaints. Additionally, consumer surveys performed by Conde Nast Traveler, Travel & Leisure, and Zagat all ranked Hawaiian Air as the top domestic airline serving Hawaii.
Mark Dunkerley, President and CEO, says “Our employees have earned Hawaiian this award by giving customers the kind of uniquely refreshing in-flight experience one would expect when flying Hawaii’s flagship carrier.”
Here’s another reason why Hawaiian Air continues to be a leader in their industry. They understand the need to improve a customer’s online experience. Not only do they master domestic air service, but they also hope to master the online customer experience as well.
Geoff Galat, Vice President of Marketing and Product Strategy, says “Hawaiian Airlines recognizes that, for today’s consumers, the online channel is an increasingly important method of making travel purchases.” The company is working with an online customer experience management, Tealeaf, Inc. to provide outstanding online customer service that Hawaiian Air has built a reputation for.
Stories like these are inspiring. It’s great to see a company believe in its leadership and their employees to make something like this happen! Props for Hawaiian Air! We’ll be sure to be on the lookout for good things from you!


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