go! Airlines Enters 4th MDA Hawaii Benefit
Businesses and non-profit agencies make a good combination! Starting today through September 14, 2007, go! Airlines will contribute $1 to the Muscular Dystrophy Association (MDA) of Hawaii for every roundtrip purchased. Travel must be between August 31, 2007 and September 14, 2007 in order to qualify.
go! Airlines, the originator of cheap inter-island travel, is doing its part in raising MDA awareness here in Hawaii. “We are glad to contribute to our community’s efforts in raising awareness of the many ailments known as muscular dystrophy,” said Jonathan Ornstein, MESA Air Group Chairman and CEO.
Corporate giving is on the rise averaging an increase of 4.7% for top companies. There’s even a study done in 2006 attempting to link increased profits and corporate giving. The study suggests that businesses selling consumer products since they already advertise to the general public. In addition, businesses have an opportunity to use a “back door” approach to sales. By advertising the donations, they can ultimately see an increase in their revenues.
Is this really the cause of revenue increase? I really don’t think anybody knows. Honestly, how can you really prove something like that? However, I think what should matter most is that somehow businesses are getting involved in aiding community causes. We are seeing businesses commonly taking on more social responsibility and that’s a good thing. We should probably just leave it at that.
go airlines, muscular dystrophy association Hawaii, mda Hawaii, mesa air group, corporate giving, Hawaii
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